More Than 50% of All U.S. Web Searches Use Mobile Devices
More people than ever have gone mobile, including your potential customers, and they all need mobile applications based on their specific needs. With a smartphone and the right apps, life can get a little easier. Brand Equation can create custom mobile sites and applications for iOS and Android phones that help your business reach your customers – without limitations.
Mobile applications and websites can help you reach more people with always available access to your online presence. The apps are neutral when it comes to platform, and can be used on a wide variety of mobile devices. After you’ve decided on developing an application for your business, you have to also keep the ongoing maintenance and management of the app in mind to ensure that it stays up-to-date with consumer and industry standards. Companies have to decide on the best strategy for the use of mobile platforms, as well as how they will most efficiently be implemented. After you’ve chosen to create a mobile app, you need to consider where it will most likely be used – there are multiple operating systems available for mobile devices, including Android, iOS, and Windows.
Get the Highest ROI
It’s important for every 21st century business to develop an effective mobile marketing strategy. When created with brand awareness and a user-friendly experience in mind, mobile strategies can greatly increase the generation of revenue for businesses. Mobile applications make it possible for customers to have access to your business anywhere, at any time. They can easily share your app with their friends and family, as well as use it to integrate with their social media networks. Mobile applications offer a limitless potential increase of profit, and mobile websites rank higher in mobile searches, making it easier for application users to enjoy a more streamlined experience.
In order to protect the information of its users, a mobile application must provide cutting edge security. Many E-commerce apps, such as Ebay and Amazon make it possible for their users to store billing and payment information directly in the application for ease of access during future use. This makes increased protection a must to ensure the safety of that stored information. Brand Equation applications can be designed to save user information, increasing your change of future sales, and provides reliable protection of that information, giving your business a stellar reputation.
Mobile Apps for Marketing
Mobile devices have different hardware than computers, making what can be achieved with mobile applications virtually limitless. User location can be programmed to be captured manually or even automatically every day, helping your business to analyze the most popular customer locations and pinpoint the most effective marketing strategies. All while making sure that your customers’ data stays secure, and ensuring that you’re providing the most user-friendly experience possible.
Opportunities and Risks
Mobile applications have taken the marketplace by storm, and provide new opportunities for business growth and improvement, as well as giving your customers unlimited access to your products or services – right at their fingertips. However, mobile apps also carry a certain amount of risk in the form of possible security breaches and potential difficulties with the user experience. Be sure to keep your customers’ needs and security in mind when developing your application. In order to have the most success with your mobile app, it needs to offer an interface that is user-friendly, and the highest level of security for your customers’ information.
Give us a call today to get started on your mobile website or application!