New Brand Creation Discovery Form

Please complete this form with as much detail as possible! This will help us in our consulting session as we work on creating your new brand identity!
This short form is designed to elicit intelligence that will help in the creation of your new brand!
First Name*
Last Name*
Current Company Name (if applicable)
Email*
Phone Number*
Website
Discovery Questions
Please answer as completely as possible
What does your business/service/product do or achieve?
What problem do you solve for your customers?
Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?
What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?
Is there a unique story behind your business or business name or logo?
Share 5 adjective or words that best describe your company or brand "personality."
Please share 3 links of brand whose brand identity inspires you. What do you like best about them.
What is the primary message do want to convey to your customers?
Share 5 adjective or words that best describe your ideal customer.
Do you have specific guidelines, do’s and don’ts about the colors or other elements of brand identity and logo?
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