We’re Brand Equation, a brand consulting and digital marketing agency focused exclusively on home service brands. Your industry is our focus.
Who we are
Brand Equation is a full-service brand consulting and digital marketing agency for home service brands. Our industry focus includes roofing, garage door companies, custom home building, HVAC, restoration and home renovation.
We connect brand strategy and creative with websites, search visibility, reputation, social media and digital advertising. The goal is a consistent presence that helps homeowners understand your expertise and take the next step.
Our work can support a growing local company or a home service brand coordinating multiple locations. We start with your trade, the customers you serve and the markets where you operate.
Our specialty
We help home service brands examine the customer experience, business systems, marketing, reputation and follow-up that shape a homeowner’s decision. Your website and campaigns work best when they reflect how your company actually serves customers.
Brand strategy, web development, content, advertising and creative work are coordinated through our project process. We discuss your goals, capacity and competitive position before defining the engagement.
Diverse team
Our team brings experience across business strategy, design, development and digital marketing. We combine those disciplines around the needs of home service businesses, with clear communication and an agreed scope for the work.