If you’re looking for “SEO services” or a “SEO Company” you are looking for the wrong solution and outcome. SEO is truly dead. Agencies or web companies who still do “SEO “are stuck in in outdated strategies from 3-5 years ago and in digital or internet years, that’s a lifetime; much like the computers from 7-10 years ago in the image to the right look totally outdated. Too many “digital marketing agencies” today still sell SEO services. They might as well sell you an Apple Macintosh or Commodore 64 computer.
Companies, or better yet “Brands,” need to be investing in “WEB PRESENCE OPTIMIZATON” or “BRAND PRESENCE OPTIMIZATION” strategies to truly optimize their “brand” for search rankings and the best visibility opportunities online.
The days of having a website and Facebook page to be “cutting-edge” are long gone and brands must truly invest in a holistic web presence in order to touch their ideal customers in this digital, omni-channel, smartphone-driven world we live in today.
No one knows your business and your customers better than you do. Based upon your advertising budget, you have the ability to quickly drive tons of targeted traffic to your business website by making use of Search Engine Marketing (SEM). Many marketing executives and business owners find search engine optimization (SEO) to be one of the most detailed and complicated aspects of online marketing. Making matters more challenging is that SEO as most people understand it is outdated. Web Presence Optimization (WPO) involves more than just using the right keywords, and even simply identifying those can be difficult at time; in fact WPO involves an omni-channel approach to understanding how the world wide web functions and how to tap into the power and reach it represents. Implementing a well-researched, customized and appropriately executed keyword research campaign is just the first step, and we are able to advise you much more effectively about the best opportunities for a successful web presence campaign once that as been completed. If local customers are the key to your business succeeding, local search engine optimization and geographical keywords will also come into play.
Focusing on engaging, quality content and on-page keyword optimization is just the beginning. Modern search engines take more than just examining the webpage into consideration – they also look at factors such as your link signals, your review signals, listing signals, technical signals like page speed and site performance, quality of the web hosting server your site is on and more.
Modern-day “SEO” or WPO as we call it, takes more than just adjusting tags, changing content, or buying some links. Strategic intelligence needs to go into your website structure and architecture based on the keyword, market and competitive research done PRIOR TO the launch of any live campaign. Get your site structure wrong or your keywords wrong and you’ll find your investment going down the virtual tubes.