Web Presence Optimization

Strategies & Solutions


If you’re looking for “SEO services” or a “SEO Company” you are looking for the wrong solution and outcome. SEO is truly deadAgencies or web companies who still do “SEO “are stuck in in outdated strategies from 3-5 years ago and in digital or internet years, that’s a lifetime; much like the computers from 7-10 years ago in the image to the right look totally outdated.  Too many “digital marketing agencies” today still sell SEO services. They might as well sell you an Apple Macintosh or Commodore 64 computer.

Companies, or better yet “Brands,” need to be investing in “WEB PRESENCE OPTIMIZATON” or “BRAND PRESENCE OPTIMIZATION” strategies to truly optimize their “brand” for search rankings and the best visibility opportunities online.

The days of having a website and Facebook page to be “cutting-edge” are long gone and brands must truly invest in a holistic web presence in order to touch their ideal customers in this digital, omni-channel, smartphone-driven world we live in today.

No one knows your business and your customers better than you do. Based upon your advertising budget, you have the ability to quickly drive tons of targeted traffic to your business website by making use of Search Engine Marketing (SEM). Many marketing executives and business owners find search engine optimization (SEO) to be one of the most detailed and complicated aspects of online marketing. Making matters more challenging is that SEO as most people understand it is outdated. Web Presence Optimization (WPO) involves more than just using the right keywords, and even simply identifying those can be difficult at time; in fact WPO involves an omni-channel approach to understanding how the world wide web functions and how to tap into the power and reach it represents. Implementing a well-researched, customized and appropriately executed keyword research campaign is just the first step, and we are able to advise you much more effectively about the best opportunities for a successful web presence campaign once that as been completed. If local customers are the key to your business succeeding, local search engine optimization and geographical keywords will also come into play.

Focusing on engaging, quality content and on-page keyword optimization is just the beginning. Modern search engines take more than just examining the webpage into consideration – they also look at factors such as your link signals, your review signals, listing signals, technical signals like page speed and site performance, quality of the web hosting server your site is on and more.

Modern-day “SEO” or WPO as we call it, takes more than just adjusting tags, changing content, or buying some links. Strategic intelligence needs to go into your website structure and architecture based on the keyword, market and competitive research done PRIOR TO the launch of any live campaign. Get your site structure wrong or your keywords wrong and you’ll find your investment going down the virtual tubes.

Web Dev Iceberg


Effective WPO strategies start with thoroughly researching and analyzing the market and competition of a website.

Websites that rank highest in the search engines appear as an authority, and naturally gains a much more significant amount of visitors. The major search engines use an algorithm to decide what ranking a website has earned. Successful WPO solutions helps search engines to index your business and website for the terms and phrases that people are searching for the most. Search engine marketing and website optimization elevates your relevancy in search engines for your information, products, and services.

WPO is one of the most successful online advertising strategies currently being used. Businesses that want to increase their customer base through advertising have to understand and embrace WPO – it can have an invaluable impact upon your business. It’s critical to choose a search engine marketing firm that can give you the positive results that you want and need.

Your goal needs to be to get your website seen by as many potential customers as possible. Online visibility is a battle, and you don’t want to sit around and wait while Google figures out how to perfect their indexing systems. You need to design and construct our website to be functional and with an eye on the best possible search engine performance. The higher your search engine ranking, the more targeted traffic you’ll get.

In order to optimize your site, the new world of WEB PRESENCE OPTIMIZATION OR WPO must be understood. Specific pages or entire sites can be visited by choice and indexed. Almost every search engine has improved its search algorithm to incorporate social media indicators and channels as key part of the ranking system. A successful campaign must be integrated with social media marketing and campaigns in order to achieve the most effective results.


Search engines place maximum importance on the quality of a site’s content when ranking it. Every page of a site needs to be optimized with the appropriate percentage of keywords for your SEO campaign. These keyword percentages are based on the algorithms that are provided by professional search engine optimization software, as well as an analysis by Brand Equation.

Inbound links are a natural way to use content marketing, and increasing the amount of links will increase the amount of visitors that your site will receive from blog posts, articles, online press releases, and social media marketing. Search engines want to see fresh content, and one of the best ways to give it to them is through posting to your blog. Articles and blog posts can be used to increase the keyword percentage of your website, as well as establishing you as an expert in your industry.

Every single page of your website should be optimized with targeted keywords. Competing for consumer attention is growing more intense every day – websites with consistently fresh and engaging content will skyrocket up the search engine results ranking. Blogs are a great way to add fresh content to your site on a consistent basis, instead of throwing it all out there at once.

Strong digital marketing campaigns make use of press releases regarding interesting topics being published on a regular basis. Multiple links from authority websites in your industry will make your site more popular and draw in an influx of targeted traffic. Valuable content needs to be at the core of your online marketing strategy.


Content may be at the core of your digital marketing success strategy, but you also need to be conscious of how your site is structured and set up.

There is a lot to be learned about WPO and site submission, and certain things need to be in the forefront of your mind. Each and every site must be optimized well and thoroughly for success, and there is a definite hierarchy to keep in mind when creating your WPO success strategy.

Indexes or site maps work wonderfully when it comes to optimizing a website – the closer to the top the words are, the better. Your business website URL should also act as a keyword in your WPO strategy, as people are more likely to trust a company with its own custom domain name. Keywords must be integrated around the preferences and social networks of your customers, as well as your SEO goals. And remember that that the title tag is the most important bit of real estate on your site when it comes to search engine optimization.

The true benefit of successful SEO marketing comes when your site appears at the top of search engine results for generic search terms for the products or services that you provide – that’s the power of effective SEO. Content has to be created to be discovered by the search engines, otherwise it is useless, not matter how well-written it might be. How else will potential customers find you? WPO campaigns that promote generic keywords for your industry and business will boost you right up to the top page of search engines, and get you seen by a multitude of those in your targeted market.

The digital marketplace has gone from passive advertising to active and search-based. Brand Equation will assign you an experienced and dedicated search engine marketing (SEM) account manager that will guide you through the process, every step of the way. Your account manager will be available to you via phone, instant messenger, email, and online conferences. They will report directly to you, and stay in communication with you throughout the creation and execution of your WPO campaign.


Those that have spent any time looking into the realm of paid searches has discovered that paying for website traffic is a terrific way to go broke – and quickly. A community connection through an effective SEM campaign will take you much further towards an increase in the traffic to your website.

Pairing your keywords with the online searches of your ideal customer demographic is an excellent WPO strategy, and a good WPO firm will do the research to find out what your customers are searching for, then promote your keywords in the search patterns of that demographic. This will get you a higher search engine ranking, and bring in an influx of new visitors to your website.

It’s important to research the various platforms that are available when it comes to WPO campaigns, and choose the one that is the best fit for your business. You should be able to determine where your ads will be seen, and control the message that they deliver. Qualified digital consultants monitor the progress of your WPO campaign and make suggestions for any needed adjustments that could improve the visibility of your site on Google, Bing, and Yahoo. Maintaining consistent quality search parameters over the months and years is the key to excelling in online marketing.

Organic WPO campaigns – strategies that are grown naturally and not through paid advertising – can take between three to six months to deliver significant improvement and growth. Executing a well-researched, customized, and properly executed search engine optimization campaign is guaranteed to bring in an influx of new leads to your business.

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