Your online reputation is your most valuable asset. It’s what people find when they Google you (or your company/brand name), and it shapes their impression of you — sometimes before you’ve even met. People/consumers are Googling your name and/or your brand name everyday. The question is what do they find when they search your name? Equally important question is are you pro-actively shaping what people find when they search your name or are the search results being left to accident?
When potential customers are confronted with bad reviews and negative comments, they often change their mind about purchasing a product or service. Even worse, that negative online reputation can spread quickly through search engine results and social media networks. Today’s marketplace is full of highly engaged and connected customers, making it all too easy for any negative feedback or commentary about your products or services to wreak havoc on your profits. The bottom line? You can’t afford to not have someone watching your back through online reputation management.