Featured app · Built by Brand Equation
Live at Certified Roof Systems
A practical app for roofing companies, built by Brand Equation. See it in action at Certified Roof Systems, then talk with us about a version for your business.
Featured app · Built by Brand Equation
Roofing Estimator App
A practical app for roofing companies, built by Brand Equation. See it in action at Certified Roof Systems, then talk with us about a version for your business.
Give homeowners a guided way to explore a roof replacement and share the details your team needs. Our Roofing Estimator App brings property information, roof-system choices and preliminary pricing into a branded website experience.
A roofing app we built—and offer to your company
We built the Roofing Estimator App to connect a homeowner’s first pricing question with a useful next step for a roofing company. It gives visitors a structured way to describe their property and project, while presenting an estimating experience that belongs to the company’s brand.
Certified Roof Systems is a live example of this work. We offer roofing companies a version configured around their business, with the scope, setup and ongoing service requirements agreed before implementation.
From a property address to the next conversation
The Certified Roof Systems implementation starts with an address, then asks about the property, the planned work and the preferred roof system. For eligible replacement projects, the workflow incorporates aerial measurements, asks the homeowner to confirm the roof and collects contact details before presenting the next step.
- Property and project intake that gives the roofing team context.
- Roof-system selection and measurement confirmation.
- A preliminary range for suitable replacement projects.
- An assessment path for projects that need an individual review.
- A clear route to contact the roofing company or arrange the next step.
Your brand. Your services. Your estimating approach.
An estimator should reflect how your roofing company works. We can scope the branding, available roof systems, pricing inputs, service-area messaging and inquiry handoff for your implementation.
Discovery also covers the measurement provider, website integration, contact preferences and where project information should go. We confirm integration capabilities and responsibilities before including a CRM, calendar or follow-up workflow in the project.
Useful guidance before the site visit
The estimator provides an initial planning range for eligible work. The roofing company still confirms the roof’s condition, access, installation requirements and final scope through its assessment process.
The Certified Roof Systems example directs repairs, new construction, attached properties, commercial work and other projects needing individual review toward an assessment. This keeps the online experience connected to the way a roofing company evaluates real jobs.
Built to support the next step
The app gives visitors something useful to do while helping your team begin the conversation with more context. It can sit alongside your roofing service pages, advertising landing pages and other website calls to action.
We plan the inquiry handoff and measurement of the experience with you. Measures can include completed requests, inquiries your team can follow up on and appointments when that information is available. Performance depends on traffic, local demand, the implementation and how the team handles requests.
Bring the estimator to your roofing business
Contact Brand Equation with your website, service area, roof systems and current estimating process. We’ll review the fit, explain the implementation options and propose a scope for your company.
The proposal can address setup, integrations, measurement-provider usage, hosting, maintenance and support. We agree on pricing and responsibilities for your implementation rather than assuming the Certified Roof Systems configuration fits every contractor.
Useful next steps
Explore & prepare.
Live example
Certified Roof Systems
Explore the Roofing Estimator App on the Certified Roof Systems website.
↗Talk with Brand Equation
Get this app for your roofing company
Discuss your website, service area, estimating process and implementation options.
↗A little clarity
Frequently asked questions.
Did Brand Equation build the roofing estimator?
Yes. The Roofing Estimator App is an application built by Brand Equation and offered to roofing companies. Certified Roof Systems is a live implementation you can visit to see the experience.
Where can I see the app working?
Use the live example link on this page to open the roof estimator at certifiedroofsystems.com. It is the roofing company’s public application, so use it to review the experience and contact Brand Equation to discuss your own implementation.
Can the estimator use our branding and pricing?
We can scope an implementation around your branding, roof systems, pricing inputs and operating process. Discovery establishes the settings, data, integrations and ongoing responsibilities your version needs.
Does it replace an on-site inspection or final quote?
No. It provides preliminary guidance for eligible projects. Your roofing company confirms conditions, installation requirements and the final price through its normal assessment and estimating process.
Can it connect to our existing website or CRM?
We review your website and the integration options available in your business tools. A project can include the website experience and an agreed inquiry handoff; specific CRM, calendar or automation connections depend on access, capabilities and scope.
What does an implementation cost?
Pricing depends on configuration, integrations, measurement services and ongoing support. Contact us to discuss your requirements so the proposal accounts for setup and continuing operating costs.