Get to know our services, process and practical next steps—from planning a new brand to improving your digital presence.
Start with the right conversation
Every business comes with a different starting point. These answers cover common questions about our work and how to prepare. Your proposal and agreement define the details of a specific engagement.
Talk through your situation
If you need an answer specific to your company, contact the team. Bring your current website, business goals and target markets so we can put the question in context.
A little clarity
Frequently asked questions.
What does Brand Equation do?
We are a full-service brand consulting and digital marketing agency exclusively for home service brands. Our work connects strategy, creative, websites, search visibility, reputation, social media and digital advertising.
Which industries do you focus on?
We serve home service brands exclusively. Our industry pages cover roofing, custom home building and construction, HVAC, restoration, home remodeling and solar installation. We do not take on general businesses outside our home services focus.
Where is Brand Equation located?
Our primary headquarters is at 4830 W. Kennedy Blvd., Suite 600, Tampa, FL 33609. Raleigh, North Carolina is our secondary location. Contact us to arrange a meeting.
What are your business hours?
Monday–Friday, 8:00 AM–6:00 PM Eastern. We are closed Saturday and Sunday.
How do I start a project?
Call (813) 803-5773, email [email protected] or use our consultation calendar. Share your website, primary services, target markets and the problem you want to solve.
What should I prepare for a consultation?
Gather your current website and brand assets, business goals, priority services, target locations, existing marketing channels and practical constraints. Our brand discovery checklist can help.
Can you work with our existing logo and brand?
Yes. The discovery conversation establishes what to retain, what needs improvement and whether the project is an extension, refresh or new identity.
Can you help launch a new company?
We can help a new home services business establish its positioning, identity and digital presence. We first confirm that the company fits one of our served industries, then define the launch scope.
Do you provide only SEO?
SEO is one part of a broader web presence. We consider your website, business listings, content, reputation and relevant channels together, then define the scope that fits your needs.
Do you guarantee rankings or a number of leads?
No. Search platforms, competition, market conditions, budget and business operations affect results. We discuss goals, baselines and measurement without promising rankings or fixed lead volumes.
How much does a project cost?
Pricing depends on scope, starting point, number of locations, creative and technical requirements, campaign activity and ongoing support. A proposal should identify deliverables and the costs associated with them.
Is advertising spend the same as the agency fee?
They are different cost categories. Confirm platform media spend, agency work, creative, landing pages and reporting in the proposal before approving a campaign.
How long does a new website take?
The timeline depends on page volume, content readiness, functionality, integrations, approvals and migration requirements. We establish a schedule after reviewing the project.
Can you migrate an existing WordPress site?
Yes. A migration needs a page and content inventory, a URL plan, rebuilt forms and integrations, testing and a launch plan. Preserving useful content and working customer journeys is part of the discussion.
Do you work with multi-location businesses?
Yes. Our work includes multi-location websites, location data and marketing coordination. Each location should reflect real operations, accurate contact details and meaningful local information.
What information should we avoid sending?
Do not send passwords, payment-card data, government identifiers or sensitive customer records through a general inquiry. Arrange access through account invitations or another agreed secure method.
Should we share our advertising account password?
No. Use an appropriate account invitation or delegated access where the platform supports it. Agree the permissions needed with the project team.
How are discovery form answers handled here?
The downloadable planning forms prepare a document in your browser. They do not automatically submit it. Download your answers and share them through the channel agreed with your Brand Equation contact.
Can I remove a negative review?
The platform decides whether a review violates its rules. Reputation work focuses on monitoring, appropriate responses, authentic feedback and service improvements, without guaranteeing removal.
Can you manage our social media alongside other campaigns?
Social media is part of our service offering. We discuss the platforms, content needs, approvals and how that activity connects with the website and wider marketing plan.
Will we need new content?
That depends on the quality and completeness of the existing material. We identify useful content to retain, gaps to address and the brand or customer questions the site needs to answer.
What happens after launch?
Your engagement defines maintenance, support, reporting and campaign work. Launch is followed by checking the live experience and reviewing the evidence against agreed goals.
Are the articles in your archive current advice?
Archive articles retain their original dates and historical context. Platform names, office details and market conditions may have changed. Contact the team for current service information.
How can I get help using the website?
Email [email protected] or call (813) 803-5773. Include the page URL and a description of the issue so we can help you reach the information you need.