Brand Equation At Forefront in Online Location Data and Reputation Management


Tampa, FL United States – November 21, 2017

Brand Equation, a Digital Agency based out of Tampa, Florida, has been recognized as being a front runner and industry leader in Online Location Data and Reputation Management.

Brand Equation has been operating in the digital marketing agency industry for 10 years. Brand Equation is a boutique digital agency with a consultative approach to helping its clients grow using the leverage of an optimized, five star brand and online presence along with proprietary software and strategies.

Lane A Houk, Brand Equation’s CEO and Managing Partner, and recognized industry expert, spoke about some of the decisions and motivations that led to the focus on online reputation management 6 years ago which now also encompasses location data management especially for multi-location health providers, franchises and companies.

“When Brand Equation was founded, it was made abundantly clear we wanted to be the kind of company that was known for its authentic mission which is to give its clients the advice, knowledge, and innovation to help them to stand out from the crowd locally, digitally, and with a stellar, five star reputation. “We produce results that are measurable, keep incoming leads on the rise, offer tangible ROI, and most importantly, give our clients the chance for a more predictable and profitable business.” One of the biggest challenges our clients face is managing their location data and their online reputation effectively and staying out in front of building a Rating Value: 5-star brand online across the directory, social and review ecosystem. Moving from one office to another or changing locations, getting a new phone number, or expanding and adding a new location to the business are just a few reasons that Lane Houk cites as reasons that most businesses are way behind in properly and accurately managing their online reputation and their online location data in directory listings and online business profiles such as Google MyBusiness, Yelp, Insider Pages, Citysearch and many others in this greater online ecosystem. In fact says Houk, “the sheer growth in the directory listings and social media platforms has exponentially grown both the opportunities and the need for executing best practices in Online Location Data Management and Online Reputation Management for all companies, big and small.”

Lane Houk also mentioned Brand Equation’s primary focus involves companies and franchises in the Home and Auto Repair Services industries reach their target audience leveraging new digital channels and traffic sources unknown to most companies and other PR and digital agencies. Brand Equation will use its deep industry experience in the healthcare industry, home and auto repair services niches along with its own proprietary internal strategies and software to achieve even better results and a better overall customer experience for new clients in these niche industries.

Brand Equation plans to maintain its position at the forefront of Online Location Data and Reputation Management for years to come, building on its success to date, and finding new ways to serve its business customers in the Greater Tampa Bay region including businesses in Brandon, Apollo Beach, Sun City Center, Bradenton/Sarasota, St Petersburg/Clearwater, Plant City and Lakeland.

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