CONQUEST EQUATION | DIGITAL AD CAMPAIGN SETUP Step 1 of 7 14% Conquest Equation | Digital Ad Campaign Setup Client On-Boarding and Intake Wizard for Conquest Equation Campaign. This should take about 30 minutes to complete. It is comprehensive and intended to get all anticipated info we need to successfully launch and manage your campaign upfront and all at one-time for efficiency sake. The more information you provide us here, the better job we can do for you on your campaign! Thank you and if you have any questions please call or email us at admin@brandequation.com Client Information Please complete this information form for us completely even if we may have some of it already. Email* Client/Company Name*Contact Name*Contact Direct Phone*Campaign Launch Date Requested* Date Format: MM slash DD slash YYYY Account Login Info To effectively administer the analytics and conduct the Advertising Campaign, we need access to the following: Primary Website Administrator LoginWe need admin access to the website if you want us to run retargeting campaigns. You can create a new user account for us or provide us the admin account you already have. Please provide us the username and password.Google AdwordsPlease provide us the username and password to your Google Adwords account if possible. If applicable, please provide us your 10-digit AdWords ID #Google MyBusinessPlease go to your GMB listing dashboard and click on the USERS menu tab on the left side, add a new manager and add accounts@netservices.io as a new OWNER of the GMB listing. (We need the permissions that come with the OWNER role vs. the Manager role)Facebook PagePlease go to your Facebook page settings and click on the PAGE ROLES menu tab on the left side and add 2 accounts as ADMIN: lane@lanehouk.com and fb@netservices.ioInstagram AccountPlease provide us the login information (username and password) for your Instagram accountTwitter AccountPlease provide us the login information (username and password) for your Twitter accountLinkedIn AccountPlease provide us the login information (username and password) for your LinkedIn account Target Audience Persona/Demographics We want to fully understand your target audience(s). In this short section, just give us the details that describe your target audience(s). If you have more than one target audience we will give you extra fields for each audience up to 3 total. Audience #1 Persona*Provide the descriptors and demographic profile of this audience. Example: Age, Gender, Household Income, Homeowner or Renter, Likes, Hobbies, Where they shop, What they buy, What interests them, Where they work, etcAudience #2 PersonaProvide the descriptors and demographic profile of this audience. Example: Age, Gender, Household Income, Homeowner or Renter, Likes, Hobbies, Where they shop, What they buy, What interests themAudience #3 PersonaProvide the descriptors and demographic profile of this audience. Example: Age, Gender, Household Income, Homeowner or Renter, Likes, Hobbies, Where they shop, What they buy, What interests them Location Targeting Section In this section you will provide us with locations you want to target in this campaign for the Geo-Fence and POI Signal Audiences we build for your campaign. Provide us with place/company name, address, city state zip. If your ideal locations require custom polygons please describe the place on the map you want to target with as much detail as possible. Please give us the NAME and ADDRESS of each location you want to target up to 25 locations TOTAL:*Additional space for locations. Please give us the NAME and ADDRESS of each location you want to target up to 25 locations total:Cities or zip codes, specific locations, points of interest or neighborhoods.Additional space for locations. Please give us the NAME and ADDRESS of each location you want to target up to 25 locations total: Digital Assets Upload This section is for your company logo and other images or files to be used for creating/designing the ads for your campaign. You can upload multiple files here with a maximum total download size of 500MB Drop files here or Digital Assets Upload Checklist Logo – Full image with wording (PNG, PSD, AI files only transparent background) Logo Icon/Graphic – Graphic without wording or subtext (PNG, PSD, AI files only transparent background Branded Images – images from website or other marketing materials (JPG or PNG files only) Marketing Materials – Brochures, Flyers, etc. (PDF, PNG/JPG, PSD, AI, INDD files only non-flattened) Other... Ad Text Section In this section we collect some ideas from you regarding Ad text and Ad supporting text. The more you provide us here the better crafted the Ads we put together for you will be. Just give us your thoughts here, we will finalize headlines and ad copy. All we want here is your brainstorm ideas or what you know has worked in the past... What specific services or products are we promoting? Please be as detailed as possible.*What is the main offer being made to site visitors?*Make sure the offer is compelling and competitive. Don't make the same offer as the competition. What is your Unique Value Proposition (UVP)? We will use this ad copy and content.Ad Copy #1 - Header Text - Full Version*Maximum 50 characters including spacesAd Copy #1 - Header Text - Short Version*Maximum 25 characters including spacesSupporting Points Some ads may use points to support headers and add more context to the information, especially in the vertical ads. If requested, please limit text per point to 15 characters per line. These points will only be added where space is available, please add them in order of priority. Maximum 40 characters total including spaces per point. Examples: Rated 5-Stars by Customers; or tag lines you might use frequently; or short details of the offer or UVP you provide) Supporting Point #1*Supporting Point #2*Supporting Point #3Calls To Action You can either create a custom CTA or choose from the dropdown list. Call to Action - Long*Maximum 15 characters including spaces.Call to Action - Short*Maximum 10 characters including spaces.Call to Action - Choose one or more up to 3 Call Now Book Now Apply Now Contact Us Learn More Follow Us Get Directions Claim Offer Join Now Like Us Shop Now Send Message Subscribe Watch Now Final Questions or Comments OPTIONAL: If you have any final questions or comments for your new Conquest Equation campaign, please add them here however it is not necessary unless you need. Thanks. Question/Comment #1Question/Comment #2Question/Comment #3CAPTCHAEmailThis field is for validation purposes and should be left unchanged.
