Conquest Equation is our Premier product at Brand Equation. It is actually a combination of sophisticated technology, data collection and analyses and marketing strategies that yields unmatched results in brand visibility to laser-targeted audiences in an omni-channel, cross-platform, multi-device method. Completely dominate your market and competing brands with superior brand visibility.
NOTE: This solution is so effective we will NOT offer it to two (2) different competitors in the same geo-areas (~25-50 mi radius per location(s)). Target your competition’s location(s), identify their prospects and customers, conquest them to draw them over and convert a quantifiable percentage. Dominate your geo-market, in any industry, any market.
The Conquest Equation campaign strategy has been applied to the Automotive, Real Estate, Legal, Investment, Healthcare and other industries.
The Brand Equation executive team has specific experience with Automotive, Healthcare and Legal industry applications.
Audience targeting is accomplished in four primary methods:
- Geofence targeting – Geofence competitor locations, places of interest, events to directly target anyone who enters the “fence” area
- Historical Geofence targeting – highly specific audiences can be acquired with places of interest data, recency and real-world foot traffic for targeting in specific platforms like Facebook, LinkedIn or Instagram for example
- Topical and Keyword Search – Consumers are targeted based on actual terms being searched in the geo-targeted areas
- Web Asset Tracking – Sophisticated pixel tracking to measure visitor intent and ID anonymous visitors to web assets (both owned and 3rd party sites) which can also include IP address targeting on competitor WiFi networks.
What we do with all consumers ID’d in Geofenced areas, search and web visitors:
- Display omni-channel ads to them across all devices based on any of the above targeting methods
- Drive all ad clicks to landing pages with additional tracking installed
- Identify consumers who clicked through for segmented retargeting or what we call “Level 2 Retargeting”
- Digital ad conquesting across multiple platforms for maximum traffic and lead generation
What can be added-on to Conquest Equation campaigns:
- Lead data identification = name, phone, email, home address + more when available (min. name, email or phone)
- Ringless voice mail (RVM) dropped to all leads with phone number data
- Email sent instantly to all leads with email data
- USPS follow up letter sent via regular US mail to all leads with home address data
What this unique product and service delivers to you:
- Superior brand visibility to a laser-targeted audience
- Multi-touch, omni-channel marketing campaign to high buyer intent audience
- Real-time audience lead intelligence
- Multi-touch, omni-channel follow up system for all leads
- KPI reporting and tracking monthly on impressions, clicks, segmented site visitors, CTR and conversion zone tracking
- Conquest your prospects until they convert or opt-out
- Convert more prospects to leads and more leads to customers
- Conquest your competitor’s prospects
- Conquest your competitors’s customers
- Conquest special event attendees and exhibitors
- Conquest competitor’s e-Commerce site visitors
- Exclusivity for your industry product/service in selected geo market areas
Proprietary Facebook Geofence Marketing
Geofencing directly on Facebook’s platform is not possible. But at Brand Equation, we’ve developed a proprietary means of taking the same users who entered geofences we’ve built and targeting them directly on the Facebook platform.
We’re not talking about site retargeting and reaching people who have already clicked on your site. We mean those individuals who you want to serve ads to in targeted locations but serving ads to those very same individuals on Facebook.
- Get stronger on engagement on Facebook
- Get the viral and sharability effect
- Create a 360 surround sound marketing game plan by expanding onto Facebook
If you want to create a well rounded advanced geofencing strategy that incorporate programmatic display and Facebook marketing, Brand Equation has the experience and the technology to deliver a truly unique approach to digital advertising.