SEO Discovery Form | Brand Equation

Use this guided brief to organize your business information, goals and campaign requirements. Your answers stay in this browser until you choose to download them. Share the completed document with your Brand Equation contact through your agreed channel.

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Please do not include passwords, payment details or private customer information. Access to advertising, analytics, domains and other systems should be arranged using account invitations or a secure sharing method agreed with your project team.

Prepare your project brief

Complete the questions relevant to your project. Download the brief and share it with your Brand Equation contact. Your answers are not submitted or saved automatically.

33 planning questions · You can download a partially completed brief.

Part 1 of 5First Name

First Name

Last Name

Phone Number

Preferred Method of Contact

When is the best time to contact you?

What is your current website URL?

Is this a national or local marketing campaign?

Part 2 of 5If local, do you have full access to a verified GMB listing?

If local, do you have full access to a verified GMB listing?

Please provide the exact business name and address this GMB listing contains:

Primary Media Contact / Author

What are your top 10 keywords?

Competitor 1

Competitor 2

Competitor 3

Have you made any large structural changes over the past 3 years?

Part 3 of 5If so, were they under the guise of a professional SEO Web Develo

If so, were they under the guise of a professional SEO Web Developer?

Do you have full control of your website?

Would you be willing to make changes to your website if it could help your rankings?

Do you have a web developer that would be able to make the changes?

Do you sell things on your site via a shopify cart or other eCommece platform?

Please select all the companies you currently are running paid advertising with.

If you checked other, where are you advertising?

Are you seeing an ROI with your paid advertising investment?

Part 4 of 5How would you describe your target customer?

How would you describe your target customer?

What is your target market?

Where do you have an active social media presence?

If you selected "Other" please list those platforms here:

Are you willing to provide us with read/analyze access to Google Analytics and Google Search Console?

Have you ever had a manual action in Google Search Console?

What is your current revenue per month?

What would you like to grow your monthly revenue to?

Part 5 of 5What is your vision of the perfect SEO company?

What is your vision of the perfect SEO company?

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