Video Marketing & SEO
Build your video presence online
When it comes to digital marketing strategies, one of the most powerful weapons available is video content.
There are multiple steps involved in video search engine optimization that take place on both your website and video channel in order to push your video content up the search engine rankings for your desired keywords to create the optimum environment for visibility online. Video content adds untold value to your website, no matter the length of your video. If the content is engaging, your viewers will most likely watch it all the way through to the end. Keeping your video content engaging for viewers is critical – the last thing that you want is to invest in content that no one wants to see! Nothing works better when it comes to SEO than unique, valuable content.
Here is a sample video of a new brand and logo reveal.
The brand equation team designed this logo concept and produced the video for the client for their new brand launch.
RANKING AT THE TOP OF SEARCH ENGINES
When it comes to a strategy for ranking high on the search engines, only your best will do. Being in the top of the search engine results is priceless for your brand. You need content that engages people and search engines alike in order to be highly visible in search results. Videos are amongst the top pieces of content to be listed in Google searches. An important part of succeeding at video SEO is being sure to analyze your video stats in order to be sure that you’re engaging viewers and driving the right type of traffic to your website.
EFFECTIVE ONLINE PROMOTIONS
A brand’s website is most often the first impression that a potential customer has of a business. Your goal is to have fans and potential customers visit your site, purchase your products or services, and then return for more. But it you’re not showing up as a website that ranks high in searches, your potential customers won’t be able to find you. One of the best ways to attract the right traffic to your website (and the ideal customers to your business) is by using video marketing – it’s an excellent way to create a rich content marketing strategy.
VIDEO TITLE TAGS
YouTube pages are just like the landing page on any other website, and they dictate how the page where your video is posted is built. This still leaves you with the ability to improve your on-page content and boost the popularity of your video page. Taking the time to optimize your YouTube video pages can make the difference between your video landing on the first page of search results or on a lower page where it won’t have the chance to be seen. The title of your video needs to be eye-catching and informative – this encourages viewers to click on and watch your video. On your website, video content should have its own page, with unique title tags that match the title of your video.
VIDEO AND MULTIPLE SOCIAL MEDIA CHANNELS
Social media is an invaluable distribution source for your video content. Video content is ideal for getting backlinks, as it’s popular and can easily be consumed. Your video content needs to be carefully produced, posted, and curated – it then becomes a secret video discovery weapon. Video is the most shared form of media and it makes an exceptional tool for creating viral content. The key is maximizing that tool – you’ve invested in that content and the worse thing that you can do is let a poor viewing experience take away all the hard work that you’ve done.
DRIVING HIGH-QUALITY TRAFFIC
Video SEO adds site engagement, and it also helps to increase your keyword enrichment and search engine content. Adding transcripts to your video posts will help search engines to pick up on the keywords and boost your ranking.
Adding keywords and transcripts to your video when posting it can really boost the campaign for your video SEO. YouTube provides a user-friendly interface that makes it easy to add meta descriptions (short summaries of your video’s content) and transcripts to each of your posted videos, and it also makes it possible for viewers to share their videos on multiple social media networks, generating traffic to your website – videos are three times more likely to be shared than just plain text.
SEARCH ENGINE RESULTS – ORGANICALLY
If you want to provide relevant information and connect with your audience, video SEO is the right way to go. Average users that posted fresh keyword optimized video content on a regular basis reported that the amount of new visitors to their site TRIPLED in as little as one month. Thanks to the ever-increasing popularity of online videos, you can easily and quickly duplicate your success using the power of Complete Video SEO.
IMPLEMENTING VIDEO FOR SEO
The multiple views that video content brings in can quickly add up to much higher rankings in the search engines. The more likes and votes that your videos receive, the more traffic that they will bring in, and the higher your ranking will go. Successful brands are willing to mix things up by adding video marketing to traditional SEO campaigns, and they see an influx of new visitors thanks to the fresh content. Don’t forget – the average person is three times more likely to watch a video than read plain text. Your visitors will enjoy the fresh video content, and when your video SEO campaign is done correctly, it will encourage users to share your videos on their social media networks.
THE FOUNDATION OF VIDEO SEO
An effective SEO strategy is an essential part of a successful business website. And a strong foundation for an effective video SEO strategy is based upon creating the proper home for your video content. Fully optimizing your business website at its launch with an impressive SEO strategy will put you on the fast track to the highest ranking for your targeted keywords.
EMOTIONS AND YOUR VIEWERS
The internet has changed how businesses and their customer communicate. Video content allows viewers to connect on a more personal level with you and your business. Being able to see someone speaking about your business helps to inspire confidence and trust in the services that you provide or the products that you sell. Successful video marketing uses videos to get your customers to relate to you, and pushes an emotions-based message about what your products or services can do for them.